Convertkit is a marketing platform designed for creators who want to grow and monetize their audience online. It allows you to create landing pages, forms, email campaigns, digital products, and more with ease. In this article, we will review Convertkit’s features, pricing, pros and cons, and help you decide if it is worth it for your creator business.
What Is Convertkit?
Convertkit is a marketing platform that helps you connect with your fans, foster your community, and earn a living online. It was founded in 2013 by Nathan Barry, a former blogger and software developer who wanted to create a simple and powerful tool for creators. Convertkit’s mission is to help creators earn a living from their craft by providing them with the tools they need to grow their audience and sell their products.
Many people ask us, how much does Convertkit cost? Good question, there are a few plans that you can choose from, and the price is based on the number of subscribers you have on your list.
The Creator Plan
The Creator plan is the basic plan that starts at $9 per month for up to 300 subscribers. It includes unlimited landing pages, forms, broadcasts, tags, segments, digital products, subscriptions, and integrations. You also get access to the Creator Network, where you can find and collaborate with other creators in your niche. The Creator plan is ideal for new or small creators who want to start building their list and selling their products online.
Convertkit Creator Pro Plan
The Creator Pro plan is the advanced plan that starts at $25 per month for up to 300 subscribers. It includes everything in the Creator plan, plus automated email sequences, visual automations, subscriber scoring, advanced reporting, newsletter referral system, additional team members, priority support, and more. The Creator Pro plan is designed for established or growing creators who want to automate their work and scale their business.
How Much Is Convertkit Per Month?
The monthly cost of Convertkit depends on the number of subscribers you have and the plan you choose. You can use the pricing calculator on their website to see how much you would pay based on your list size. For example, if you have 1,000 subscribers and choose the Creator plan, you would pay $19 per month. If you choose the Creator Pro plan, you would pay $49 per month. You can also save 16% if you pay annually instead of monthly.
Which Convertkit Plan Is Best For You?
The best Convertkit plan for you depends on your goals and needs as a creator. Here are some questions to help you decide:
- Do you need automated email sequences and visual automations to nurture your leads and customers? If yes, then go for the Creator Pro plan.
- Do you need subscriber scoring and advanced reporting to measure your performance and optimize your campaigns? If yes, then go for the Creator Pro plan.
- Do you need a newsletter referral system to grow your list organically and reward your loyal fans? If yes, then go for the Creator Pro plan.
- Do you need additional team members to collaborate with on your projects? If yes, then go for the Creator Pro plan.
- Do you need priority support to get faster and better help from Convertkit’s team? If yes, then go for the Creator Pro plan.
- If none of the above applies to you, then you can stick with the Creator plan and still enjoy most of Convertkit’s features.
How To Use And Get Started With Convertkit?
To use and get started with Convertkit, you need to sign up for a free trial or a paid plan on their website. You can also request a demo or watch a video tour to see how it works. Once you have an account, you can access the dashboard where you can create and manage your landing pages, forms, email campaigns, digital products, and more. Here are some of the main features of Convertkit that you should know how to use:
Convertkit landing page
A landing page is a web page that captures your visitors’ attention and encourages them to take action. You can use landing pages to grow your email list, promote your products or services, launch a new project or offer, etc. Convertkit lets you create unlimited landing pages with beautiful templates that are optimized for conversions. You can customize them with your own branding, images, text, and call to action. You can also use your own domain name or a free Convertkit subdomain for your landing pages. You can track the performance of your landing pages with analytics and split testing.
A broadcast email is a one-time email that you send to your entire list or a segment of your list. You can use broadcast emails to share news, updates, tips, promotions, etc. Convertkit lets you send unlimited broadcast emails with a simple and intuitive editor that lets you add images, videos, buttons, and more. You can also use conditional content to personalize your emails based on your subscribers’ tags or segments. You can schedule your broadcast emails in advance or send them immediately. You can track the performance of your broadcast emails with analytics and split testing.
Email Automation / Email Sequences
An email automation or an email sequence is a series of emails that are sent automatically to your subscribers based on certain triggers or rules. You can use email automation or email sequences to welcome new subscribers, deliver a lead magnet, educate your audience, nurture your leads, sell your products, etc.
Convertkit lets you create unlimited email automation or email sequences with a drag and drop editor that lets you add emails, delays, actions, and conditions. You can also use conditional content to personalize your emails based on your subscribers’ tags or segments. You can track the performance of your email automation or email sequences with analytics and split testing.
Automation rules are the logic behind your email automation or email sequences. They define what happens when a certain event occurs in your account. For example, you can create an automation rule that adds a tag to a subscriber when they click a link in an email, or that sends an email to a subscriber when they purchase a product, etc.
Convertkit lets you create unlimited automation rules with a simple interface that lets you choose the trigger and the action for each rule. You can also use filters to refine your rules based on your subscribers’ attributes or behaviors.
Visual automations are the graphical representation of your automation rules. They allow you to see the flow of your subscribers through your email automation or email sequences. You can use visual automations to map out your customer journey and optimize your conversions.
Convertkit lets you create unlimited visual automations with a drag and drop editor that lets you add events, actions, conditions, and branches. You can also see the number of subscribers at each stage of your visual automations and how they move from one stage to another.
Integrations are the connections between Convertkit and other tools or platforms that you use for your creator business. They allow you to sync data and automate tasks across different systems. For example, you can integrate Convertkit with WordPress to capture leads from your blog, or with Shopify to sell products from your store, etc.
Convertkit lets you integrate with over 70 tools and platforms that cover various categories such as e-commerce, landing pages, webinars, membership sites, analytics, social media, etc. You can also use Zapier or the API to create custom integrations with other tools that are not directly supported by Convertkit.
Email templates are the design and layout of your emails that you send to your subscribers. They affect how your emails look and feel in different devices and email clients. Convertkit lets you choose from several email templates that are simple and elegant, or create your own custom email templates with HTML and CSS. You can also preview how your emails will look on desktop and mobile before sending them.
We have rated Convertkit based on several criteria that are important for creators who want to grow and monetize their audience online. Here is our rating:
|Ease Of Use||4 stars||Convertkit is easy to use and navigate, with a user-friendly interface and clear instructions.|
|Editor||3 stars||Convertkit’s editor is simple and intuitive, but it lacks some advanced features such as drag and drop elements and rich formatting options.|
|Email Types||4 stars||Convertkit supports various types of emails such as broadcasts, sequences, automations, newsletters, etc.|
|Choice And Flexibility Template Designs||2 stars||Convertkit’s template designs are limited and basic, with few customization options.|
|Email Marketing Automation||3 stars||Convertkit’s email marketing automation is powerful and flexible, but it requires some learning curve and technical skills to set up and manage.|
|List Management||4 stars||Convertkit’s list management is easy and effective, with features such as tags, segments, custom fields, and subscriber scoring. You can organize your subscribers based on their attributes and behaviors, and target them with relevant and personalized messages. You can also import and export your subscribers with CSV files, or sync them with your integrations.|
|Deliverability||4 stars||Convertkit’s deliverability is high and reliable, with features such as sender reputation, spam testing, authentication, and compliance. You can ensure that your emails reach your subscribers’ inbox and avoid the spam folder.|
|Reporting||3 stars||Convertkit’s reporting is decent and informative, with features such as open rate, click rate, bounce rate, unsubscribe rate, revenue, and referrals. You can track and measure the performance of your campaigns and optimize them accordingly. However, some users may find the reporting too basic and lacking in depth and detail.|
|Languages||2 stars||Convertkit’s languages are limited and English-centric, with only a few options for other languages such as Spanish, French, German, and Portuguese. You may face some challenges if you want to create and send emails in other languages or cater to a global audience.|
|Overall Rating||3.5 stars||Convertkit’s overall rating is good and satisfactory, with a score of 3.5 out of 5 stars. Convertkit is a great marketing platform for creators who want to grow and monetize their audience online, with features such as landing pages, forms, email campaigns, digital products, and more. However, Convertkit also has some drawbacks and limitations, such as its template designs, email editor, automation complexity, and language support.|
Convertkit has received many positive reviews from its users and customers, who praise its features, functionality, support, and community. Here are some of the testimonials that you can find on their website and other platforms :
Pat Flynn, the founder of Smart Passive Income, says that Convertkit is hands down the best email marketing platform for creators. He says that it is easy to use, has powerful features like automation and segmentation, and integrates seamlessly with other tools he uses. He also says that the support team is amazing and always ready to help.
Melyssa Griffin, the founder of The Nectar Collective, says that Convertkit has been a game-changer for her business. She says that she loves how she can create landing pages, forms, email campaigns, digital products, and more all in one place. She says that it saves her time and money, and helps her grow her audience and income.
James Clear, the author of Atomic Habits, says that Convertkit is the best email marketing platform for creators who want to make a living from their craft. He says that it is simple yet powerful, and allows him to connect with his fans on a deeper level. He also says that the Creator Network is a great way to find and collaborate with other creators in his niche.
What Are Alternatives For Convertkit?
Convertkit is a marketing platform that helps creators grow and monetize their audience online. However, it may not be the best option for everyone, as it has some drawbacks and limitations, such as its template designs, email editor, automation complexity, and language support. Fortunately, there are many alternatives to Convertkit that offer different features, pricing, and benefits for different needs and preferences. Here are some of the most popular and recommended alternatives to Convertkit in 2023:
- SendFox: This is a simple and affordable email marketing tool that lets you create newsletters, landing pages, forms, and automations for your content. It is best for lifetime plans, as you can get unlimited emails and subscribers for a one-time payment of $491.
- GetResponse: This is an all-in-one email marketing platform that lets you create emails, landing pages, webinars, sales funnels, and more. It is best for optimizing conversions, as it has features such as A/B testing, spam testing, and conversion funnels.
- Mailchimp: This is one of the most popular and widely used email marketing platforms that lets you create emails, landing pages, forms, surveys, ads, and more. It is best for new users, as it has a generous free plan that allows up to 2,000 contacts and 10,000 emails per month.
- Campaign Monitor: This is a powerful and professional email marketing platform that lets you create emails, landing pages, forms, segments, and automations. It is best for promotional emails, as it has features such as link review tool, countdown timers, and dynamic content.
- Sendinblue: This is an all-in-one marketing tool suite that lets you create emails, landing pages, forms, chatbots, SMS, CRM, and more. It is best for tight budgets, as it has a free plan that allows unlimited contacts and 300 emails per day.
- Drip: This is an advanced email marketing platform that lets you create emails, landing pages, forms, segments, and automations. It is best for ecommerce stores, as it has features such as product recommendations, revenue attribution, and abandoned cart recovery.
- ActiveCampaign: This is a sophisticated email marketing platform that lets you create emails, landing pages, forms, segments, and automations. It is best for integrations, as it has over 250 integrations with various tools and platforms that you can use for your creator business.
These are some of the alternatives to Convertkit that you can consider in 2023. However, you should do your own research and compare the features, pricing, and benefits of each option before making a final decision. You should also take advantage of the free trials or demos that most of these platforms offer to test them out and see if they suit your needs and preferences.
Frequently Asked Questions
Here are some of the frequently asked questions that people have about Convertkit:
How To Discontinue Convertkit?
If you want to discontinue Convertkit, you can cancel your subscription at any time from your account settings. You will not be charged for the next billing cycle after you cancel. However, you will lose access to your account data and features after your current billing cycle ends. You can also export your subscribers and other data before you cancel if you want to keep them for future use.
How To Delete Convertkit Account?
If you want to delete your Convertkit account completely, you can contact their support team via email or chat and request them to delete your account. They will ask you to confirm your request and then proceed to delete your account permanently. Once your account is deleted, you will not be able to recover it or access any of your data or features.
Is ConvertKit legit?
ConvertKit is a legitimate platform that works for email marketing, especially for creators who want to grow and monetize their audience online. It offers features such as landing pages, forms, email campaigns, digital products, and more. However, some users have reported issues with ConvertKit’s pricing, design, performance, and customer support. You can read some of the customer reviews of ConvertKit on Trustpilot.
Is ConvertKit free?
ConvertKit is not completely free, but it does offer a free plan that allows you to manage up to 1,000 subscribers and send unlimited emails. You can also create landing pages, forms, and link pages with the free plan. However, you will not have access to features such as automated email sequences, visual automations, subscriber scoring, advanced reporting, newsletter referral system, and priority support. You can upgrade to the paid plans to unlock these features and more. You can check out the pricing and features of ConvertKit on their website.
Where does ConvertKit store my data?
ConvertKit stores your data in three different locations: their main database, their active data stand-by database, and their periodic backups database. Their main database has multiple layers of protection from disaster via live replicas and routine backups. Their active data stand-by database spans three separate data centers in case they need to switch over quickly. Their periodic backups database takes daily backups and retains 15 days of backups that can be used to recover data from any point in time within the 15-day window. You can read more about how ConvertKit handles data backups on their help center.